The Myrven Softgel

A daily skin and coat softgel for dogs, made in Britain. This page is the sales pitch. If you came here for the free guide with no product in it, that is over here.

What it is

One softgel a day, fish oil first on the label, with 81mg EPA and 53mg DHA guaranteed in every capsule — not averaged across a batch, and not a total-omega figure with the useful part left unstated. EPA and DHA are the two omega-3s that dogs use for skin and coat, and they have to come pre-formed from fish because dogs convert very little of them from plant oils.

It is formulated to support normal, healthy skin and coat function in healthy dogs. That is the whole claim. It is not a treatment for anything, and if your dog has a skin condition the right first step is a vet, not us.

Why the numbers are on the front

The safe daily ceiling for EPA and DHA in a 10kg dog is about 2,080mg. Most supplements tell you the oil weight rather than the EPA and DHA inside it, which makes it impossible to work out where you are against that ceiling. We put the per-capsule figures on the label so you can do the arithmetic, including the arithmetic that tells you not to give more.

How long it takes

Weeks, not days. The living layers of a dog's epidermis renew over roughly three weeks, and dietary fats are built into new cells as they form. Give it two to three months before you judge it. Anyone selling a faster answer is selling you something else.

It also works like a habit rather than a course — the effect depends on it still being fed. Stop, and you drift back to where you started.

The Happy Coat Guarantee

60 days. Try it. If you are not happy, we refund you. You should not have to take a new brand's word for anything, and a guarantee is the only part of a claim that costs us money if we are wrong.

The Founding Pack

Open now. First access at launch, and a founding-customer price, held in your dog's name.

Join the Founding Pack


Myrven is a complementary feedingstuff for dogs, not a veterinary medicine, and makes no claim to treat, prevent or cure any condition. If your dog is unwell or uncomfortable, see your vet.